Berkshire Means Business 2015

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Guest Speakers
Workshops
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Workshops

Our workshops are more intimate and detailed than the speaker sessions. The free workshops have been expanded this year to offer 4 session- each focused on a key area helpful to any successful business. The hour long workshop sessions are a genuine opportunity to learn the skills you need to grow a profitable business.

Workshops run throughout the course of the show, but need to be pre-booked on the day at the reception help desk. As these sessions are very popular please arrive early to avoid disappointment.

Breaking Big Workshop - Martin Vessey, Business Doctor
Breaking Big Workshop - Martin Vessey, Business Doctor

Eventbrite - Martin Vessey, Business Doctor, ‘Breaking Big’ Workshop

Martin Vessey is the local business doctor for Thames Valley he has spent the past 30 years working in the Chalfonts, part of leafy Buckinghamshire. Mentoring is an important part of his life and in addition to working with start-up business entrepreneurs, he occasionally visits schools offering advice on career aspirations and helping out on educational trips. Working with Growth Accelerator Growth Vouchers and MAS (Manufacturing Advisory Services) increases the breadth of clients with regard to start up, manufacturing and high growth opportunities. He has worked with a large number of small businesses helping them to develop further relationships, business opportunities and this results in a great deal of collaboration and engagement for all concerned. Some of his clients include: Energy Renewals, Crime Scene Investigations, Assentire, Advanced Sheet Metal Ltd, TGM Group, Inside Out Garden Design, EcoAeon, Keyzone and Cleaver Property Management.

Breaking Big’ It’s time to take your business to the next level with a workshop

‘Breaking Big’ Workshop. Discover how to achieve business growth

At this workshop you will learn how to:

* Get clear about your business vision and its effectiveness

* Maximise your business capabilities

* Stand out from the crowd

* Find and exploit your competitive edge

* Focus your marketing on the right customers

* Manage and support the best people for your business

* Understand the big picture and future proof your business

With ten practical steps to business success, you will waste no time in realising the full potential of your business.

Every business owns Intellectual Property - Gary Townley, Intellectual Property Office
Every business owns Intellectual Property - Gary Townley,  Intellectual Property Office

Eventbrite - Gary Townley - Intellent Property Office - Protect your Brand
Gary has been working in the field of Intellectual Property for over 30 years, and has been helping businesses develop and protect their creativity using IP. A member of the Chartered Institute of Marketing and with diplomas in both Business and IP, Gary joined the Business Outreach and Education team in 1999 and regularly provides Intellectual Property training at workshops, seminars and conferences, and is the current editor of IPInsight, the monthly E-newsletter for the IPO. Every business owns Intellectual Property - the name you trade under, the look or the function of products you make or use, even the brochures you create to promote your business. All these elements can be protected if they are important to your business and if you manage them correctly they can provide competitive advantage. In this seminar you will find out; * How trade marks can be registered * How you can search trade marks * How copyright affects your business * Who owns copyright * How you patent an invention * How you search patents * The associated costs

The Cost of "Free" in a Digital Age: A Guide for SMEs - Stephanie Webb, PMM Strategies Ltd
The Cost of "Free" in a Digital Age: A Guide for SMEs - Stephanie Webb, PMM Strategies Ltd

Eventbrite - Berkshire Means Business 2015

Stephanie Webb is a marketing strategy expert and founder of Reading-based PMM Strategies Ltd. She has previously served as a Brand & Design Manager for a US-based web design & marketing agency, as well as led the creative direction for a thriving, global SaaS startup in the UK. A member of the IDM and an associate member of the CIM, she also holds an MA International Marketing Communications and an MSc International Marketing Strategy. Having over a decade of design and marketing experience within the small business sector, Stephanie understands the struggles many small businesses face in developing, implementing and measuring their marketing efforts.

Much of today's marketing focus is on the digital environment. This online landscape provides many businesses with direct, instant access to their target audience for 'free' or for only a fraction of traditional marketing costs. However, while many of these channels involve little to no upfront monetary expenditure, a great deal of resource is still required to develop, maintain and evaluate the distributed content. With an aim to help SMEs understand the true costs of digital, this workshop will focus on the following:

Creating a digital strategy

Determining digital channels

Monetising resource costs

Allocating responsibility

Measuring for ROI

Stop trying to be perfect and start being remarkable - Nigel Morgan, Morgan PR
Stop trying to be perfect and start being remarkable - Nigel Morgan, Morgan PR

Eventbrite - Nigel Morgan - Why you should stop trying to be perfect and start being remarkable.
So you know you need video on your website right? To engage with potential customers and increasingly to get found on Google – owners of a certain YouTube… However you’ve yet to take the step and here are the most common excuses: • Corporate video is too expensive • Too time consuming • You don’t know what to say • Expensive equipment. • Lack of technical skills • Lack of performance skills • What do you do with it anyway? With this powerful workshop you will discover that expensive corporate video isn’t necessary to make a great impact and you can ignore such perfection and get on with being remarkable with affordable video that will literally get people talking. With the right guidance it can be quick and easy, taking little more time than it actually takes to film your video before it can be out there winning you business. This isn’t some casual attempt at video for your business, this is a professional approach to boost your public relations and sales. We’ll help you work out what to say on camera and how best to say to ensure you get noticed and of course how to say it to have that big impact that translates into raving fans. When you join Nigel Morgan from Morgan PR and Peter Cooke from Dudleigh Films you will discover how to make remarkable videos to promote your business – including: • How to create inexpensive, professional video with impact • Discover what equipment you need – and you might already have! • Identify what you should be saying about your business • Top tips on looking professional on camera • Top tops on being professional behind the camera • What to do once you have your video • Where to share it

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